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SCENARIO 11-3
As part of an evaluation program,a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles.She took 3 of each brand and determined their maximum downhill speeds.The results are presented in miles per hour in the table below.
-Referring to Scenario 11-3,the test is less sensitive to the assumption that the population of speeds has the same variance for the 4 brands because the sample sizes of the 4 brands are equal.
Participant Observation
A qualitative research method where the researcher immerses themselves in a community or group to observe behaviors and interactions from within.
Objective Observations
Objective observations refer to the unbiased and impartial recording or reporting of facts without influence from personal feelings or opinions.
Focus Group
Research method that involves a collective depth interview.
ELM (Elaboration Likelihood Model)
A theory explaining how people are persuaded, suggesting that the level of thought given to persuasive communications depends on the relevance of the message to the individual.
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