SCENARIO 11-8 An Important Factor in Selecting Database Software Is the Time

question 113

Multiple Choice

SCENARIO 11-8
An important factor in selecting database software is the time required for a user to learn how to use the system.To evaluate three potential brands (A,B and C) of database software,a company designed a test involving five different employees.To reduce variability due to differences among employees,each of the five employees is trained on each of the three different brands.The amount of time (in hours) needed to learn each of the three different brands is given below:
Below is the Excel output for the randomized block design:

-Referring to Scenario 11-9,what type of experimental design was employed in this study?

• A)Completely randomized design with 4 treatments
• B)Randomized block design with four treatments and 10 blocks
• C)2 x 2 factorial design with 10 observations
• D)None of the above

---

Definitions:

Complex Purchase Situations

Buying scenarios that involve high involvement and significant differences among choices, often related to high cost or personal significance.

Advertising

Nonpersonal communication about goods, services, or ideas that is paid for by an identified sponsor.

Sales Promotion

A marketing technique aimed at boosting sales in the short term through discounts, coupons, displays, or demonstrations.

Sales Training Program

A course or set of courses designed to enhance the skills, techniques, and strategies of a sales team.