SCENARIO 11-12 The Marketing Manager of a Company Producing a New Cereal

question 125

Short Answer

SCENARIO 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.


-Referring to Scenario 11-12,the value of the statistic used to test for significant differences between shapes is .

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Definitions:

Ionic Compound

An ionic bonded substance formed from ions interconnected by electrostatic attractions.

Cu2+

A positively charged ion of copper, formed when copper loses two electrons.

Nitrogen

A chemical element with symbol N and atomic number 7, it is a non-metallic gas that makes up 78% of the Earth's atmosphere by volume.

Formula

A symbolic representation of the composition of a compound, indicating the elements present and the ratio of atoms or ions.