SCENARIO 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 42

Short Answer

SCENARIO 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.

12-34 Chi-Square and Nonparametric Tests
-Referring to Scenario 12-14,the rank given to the last observation in the "scratch-and-sniff" group is .

---

Definitions:

Financial Performance

A measure of a company's profitability, liquidity, solvency, and efficiency, often assessed through financial statements and ratios.

Customer Value Propositions

Statements or promises made by a company that summarize the benefits that the customer can expect from their product or service.

Product Leadership

A competitive strategy focusing on product innovation and high value to differentiate a business from its competitors.

Operational Excellence

A philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization.