SCENARIO 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 157

Short Answer

SCENARIO 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.

12-34 Chi-Square and Nonparametric Tests
-Referring to Scenario 12-14,the rank given to the second observation in the "scratch-and-sniff" group is .

---

Definitions:

Enforceable

That which can be compelled or executed in accordance with legal statutes or regulations.

Binding Contracts

Agreements that are legally enforceable in a court of law, with all parties having agreed to the terms.

Joint Tenancy

A form of co-ownership where two or more persons hold an equal interest in a property with the right of survivorship.

Evidenced In Writing

A requirement or practice where the details of an agreement or transaction are documented in written form as proof or validation of its terms.