SCENARIO 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 80

Short Answer

SCENARIO 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.

12-34 Chi-Square and Nonparametric Tests
-Referring to Scenario 12-14,the critical value of the test is .

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Bonds

Long-term debt securities issued by corporations or governments to finance operations, projects, or other capital needs, paying periodic interest and the principal amount at maturity.

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A recorded obligation indicating a company must repay a borrowed sum at a set interest rate by a specified date.

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Liabilities or amounts owed by a business to its creditors for goods and services that have been received but not yet paid for.