SCENARIO 12-9
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 22

Multiple Choice

SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.

-Referring to Scenario 12-9,which test would be used to properly analyze the data in this experiment?

• A)\(\chi\) ² test for independence
• B)\(\chi\) ² test for differences among more than two proportions
• C)Wilcoxon rank sum test for independent populations
• D)Kruskal-Wallis rank test

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Definitions:

Group

A collection of individuals who interact with one another, share similar characteristics, and collectively have a sense of unity or identity.

Extraversion

A personality trait characterized by sociability, talkativeness, assertiveness, and a high level of energy and enthusiasm.

Job Performance

Job performance is the measure of how well an individual executes their work tasks and responsibilities within their professional role.

Conscientiousness

A personality trait characterized by thoroughness, carefulness, and the desire to do a task well.