SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.
-Referring to Scenario 12-9,the degrees of freedom of the test statistic are
Definitions:
Social Intelligence
The skill of comprehending and handling the nuances and interactions within personal connections efficiently.
Leadership Requirements
The essential skills, qualities, and competencies that an individual must possess to be effective in leadership roles.
Need for Power
A psychological drive that affects an individual's behavior in seeking positions or situations where they can exert control or influence over others.
Empower Others
The act of delegating power and responsibilities to subordinates or team members, enabling them to take initiative and make decisions.
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