SCENARIO 13-2 A Candy Bar Manufacturer Is Interested in Trying to Estimate

question 115

Multiple Choice

SCENARIO 13-2
A candy bar manufacturer is interested in trying to estimate how sales are influenced by the price of their product.To do this,the company randomly chooses 6 small cities and offers the candy bar at different prices.Using candy bar sales as the dependent variable,the company will conduct a simple linear regression on the data below:

-Referring to Scenario 13-2,what is the estimated mean change in the sales of the candy bar if price goes up by $1.00?

• A)161.386
• B)0.784
• C)- 3.810
• D)- 48.193

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Definitions:

Perishable

Describes goods that have a limited lifespan and can deteriorate quickly if not consumed or used within a certain period, such as food products.

Delivery Gap

The difference between a company's service quality performance compared to customer service expectations.

Zone Of Tolerance

The area between customers’ expectations regarding their desired service and the minimum level of acceptable service—that is, the difference between what the customer really wants and what he or she will accept before going elsewhere.

Standards Gap

The difference between the quality standards set by a company for its products or services and the actual performance perceived by customers.