A Dummy Variable Is Used as an Independent Variable in a Regression

question 173

Multiple Choice

A dummy variable is used as an independent variable in a regression model when

• A)the variable involved is numerical.
• B)the variable involved is categorical.
• C)a curvilinear relationship is suspected.
• D)when 2 independent variables interact.

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Definitions:

Interest Stage

A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.

Awareness

The state or condition of being conscious of something, such as a brand or product, which is often the first stage in the marketing funnel.

Hierarchy of Effects

A sequence of stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase of a product or service.

Last Stage

The final phase in a process, such as in product development or the life cycle of a product in the market.