SCENARIO 16-4 the Number of Cases of Merlot Wine Sold by a by a Paso

question 10

Multiple Choice

SCENARIO 16-4
The number of cases of merlot wine sold by a Paso Robles winery in an 8-year period follows.
-Referring to Scenario 16-3,suppose the last two smoothed values are 81 and 96 (Note: they are not) .What would you forecast as the value of the time series for September?

• A)81
• B)86
• C)91
• D)96

---

Definitions:

Multi-Level Marketing

A direct sales strategy where individuals sell products and recruit others to sell, earning commissions from their sales and the sales of the team they recruit.

Loyalty Selling

A sales strategy focused on creating and maintaining long-term relationships with customers to encourage repeat business.

Personal Relationship

A connection between individuals based on emotional or social bonds, often characterized by mutual respect, understanding, and communication.

Personal Selling

A direct marketing approach where individual salespeople reach out to potential customers through face-to-face meetings, calls, or personalized messages.