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SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No")into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected from a survey.
-Referring to Scenario 17-3,the highest probability of switching is predicted to occur among customers who watch more than 5 hours of TV a day and are offered the bundled price of lower than $50.
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