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SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 271

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SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1) . Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) , lawn size (Lawn Size, in thousands of square feet) , attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable) , number of teenagers in the household (Teenager) , and age of the head of the household (Age) . The Minitab output is given below:
SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)  and 15 had a lawn service (code 1) . Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) , lawn size (Lawn Size, in thousands of square feet) , attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable) , number of teenagers in the household (Teenager) , and age of the head of the household (Age) . The Minitab output is given below:   -Referring to Scenario 18-10 Model 1,which of the following is a correct statement? A) On average,those who are in a management position are estimated to stay jobless shorter by approximately 1.35 weeks while holding constant the effects of all the remaining independent variables. B) On average,those who are in a management position are estimated to stay jobless shorter by approximately 5.22 weeks while holding constant the effects of all the remaining independent variables. C) On average,those who are in a management position are estimated to stay jobless shorter by approximately 14.30 weeks while holding constant the effects of all the remaining independent variables. D) On average,those who are in a management position are estimated to stay jobless shorter by approximately 24.82 weeks while holding constant the effects of all the remaining independent variables.
-Referring to Scenario 18-10 Model 1,which of the following is a correct statement?

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Definitions:

Expansion of Global Markets

The process of businesses extending their reach and operations into new international markets.

Bargaining Power

The ability of one party to dictate terms or influence negotiations in their favor due to their position or resources.

Rivalry of Existing Competitors

The intensity of competition among current players within the same industry or market, which can influence pricing, product development, and marketing strategies.

Patented Technologies

Innovations protected by legal rights, granting the patent holder exclusive use and commercial benefits.

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