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SCENARIO 18-12
the Marketing Manager for a Nationally Franchised Lawn β\beta

question 69

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SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
 SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:   -Referring to Scenario 18-10 Model 1,the alternative hypothesis H<sub>1 </sub>: At least one of  \beta  <sub>j</sub>  \neq  0 for j = 1,2,3,4,5,6 implies that the number of weeks a worker is unemployed due to a layoff is affected by at least one of the explanatory variables.
-Referring to Scenario 18-10 Model 1,the alternative hypothesis H1 : At least one of β\beta j \neq 0 for j = 1,2,3,4,5,6 implies that the number of weeks a worker is unemployed due to a layoff is affected by at least one of the explanatory variables.


Definitions:

Interventions

Actions taken to improve situations or solve problems, often with specific aims or goals in mind.

One-to-many Relationships

A type of database relationship where a single record in one table can be associated with multiple records in another table.

Primary Key Field

A unique identifier for each record in a database table, used to ensure that each entry is distinct.

Foreign Key Field

A field in a database table that creates a link between two tables by referencing the primary key of another table, thereby establishing a relationship between the data.

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