SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 314

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,the null hypothesis should be rejected at a 10% level of significance when testing whether there is a significant relationship between the number of weeks a worker is unemployed due to a layoff and the entire set of explanatory variables.

---

Definitions:

REM Sleep

A stage of sleep characterized by rapid eye movements and is associated with dreaming.

Sympathetic Nervous System

The division of the autonomic nervous system that arouses the body, mobilizing its energy.

Sleepwalking

A sleep disorder causing people to get up and walk while remaining in a state of sleep, often with no memory of the activity.

N1 Sleep

The initial stage of sleep in the sleep cycle, characterized by light sleep where one can be easily awakened.