SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 57

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 and using both Model 1 and Model 2,there is sufficient evidence to conclude that the independent variables that are not significant individually are also not significant as a group in explaining the variation in the dependent variable at a 5% level of significance?

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Definitions:

Grape-Flavored

An adjective describing products, often food or beverages, that mimic the taste of grapes.

Midpoint Method

A technique used in economics to measure the elasticity of a variable without the influence of the starting and ending points.

Price Elasticity

A measure of how sensitive the quantity demanded of a good is to a change in its price.

Quantity Demanded

The overall volume of a good or service buyers are prepared and capable of acquiring at a designated price during a specified period.