SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1) . Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) , lawn size (Lawn Size, in thousands of square feet) , attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable) , number of teenagers in the household (Teenager) , and age of the head of the household (Age) . The Minitab output is given below:
-Referring to Scenario 18-11, which of the following is the correct interpretation for the SAT slope coefficient?
Definitions:
Goodwill
An intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, representing the premium paid for the company's reputation, customer base, or brand identity.
Separate Incorporation
A legal entity distinct from its shareholders or owners, recognized as such by law and capable of rights, privileges, and liabilities.
Parent Company
A company that holds sufficient shares in another business to dictate its management and operations through the power to influence or choose its board of directors.
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