SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 153

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what are the degrees of freedom for the chi-square distribution when testing whether the model is a good-fitting model?

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Definitions:

Positive Psychology Movement

A field of psychology focused on the study and enhancement of positive human functioning, happiness, and well-being.

Psychological Well-being

A multifaceted concept involving emotional, mental, and social dimensions, reflecting an individual's overall psychological state.

Positive Emotions

Feelings that are generally beneficial to well-being and happiness, such as joy, gratitude, serenity, interest, hope, pride, amusement, inspiration, awe, and love.

Immune System

The body’s mechanism for dealing with invading microorganisms, such as allergens, bacteria, and viruses.