SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 298

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether SAT makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Biologically Determined

Characteristics or traits that are influenced by genetic factors rather than environmental conditions.

Ego Identity

A concept in psychology that refers to the coherent sense of self that develops through social interaction and becomes a central aspect of an individual's personality.

Maternal Identification

The process by which a child incorporates aspects of their mother (or primary caretaker's) behaviors, attributes, or attitudes into their own developing personality.

Psychological Distress

A state of emotional suffering characterized by symptoms such as anxiety, depression, and stress, often as a reaction to life situations.