SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 5

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-12,what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000,a lawn size of 5,000 square feet,a negative attitude toward outdoor recreation,and one teenager in the household?

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Definitions:

Pleurisy

An inflammation of the pleura, the membrane that lines the chest cavity and surrounds the lungs, causing sharp chest pain with breathing.

Residual Volume

The amount of air remaining in the lungs after a forceful exhalation, ensuring that gas exchange continues even between breaths.

Functional Residual Capacity

The volume of air remaining in the lungs after a normal, passive exhalation.

Total Lung Capacity

The maximum amount of air the lungs can hold, which is the sum of the vital capacity and the residual volume.