SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 12

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,there is sufficient evidence that being married or not makes a difference in the mean number of weeks a worker is unemployed due to a layoff while holding constant the effect of all the other independent variables at a 10% level of significance.

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Definitions:

Achievement Motivation

A drive within individuals to achieve goals and excel in tasks, often measuring success through performance standards.

High Achievers

Persons or entities that consistently exceed standard expectations and goals within their field or activity.

Routine Tasks

Repetitive and predictable tasks that require a standard set of procedures and can be performed with minimal variation.

Motivator Factors

Elements of a job or work environment that can significantly increase employee satisfaction and motivation.