SCENARIO 18-12
the Marketing Manager for a Nationally Franchised Lawn $\beta$

question 44

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,the null hypothesis
H₀ : $\beta$ ₁ = $\beta$ ₂ = $\beta$ ₃ = $\beta$ ₄ = $\beta$ ₅ = $\beta$ ₆ = 0 implies that the number of weeks a worker is unemployed due to a layoff is not related to any of the explanatory variables.

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Definitions:

Regulated Behavior

Behavior that is controlled or directed by rules and regulations, often within a societal or psychological context.

Pangs of Conscience

Feelings of guilt or moral scruples that may arise from doing something believed to be wrong or failing to do something that was considered right.

Model Behavior

Exhibiting exemplary or desired behaviors that others, especially those looking up to the model, can imitate.

Opposite Sex

Refers to the gender other than one's own, especially in the context of attraction, relationships, or sociobiological discussions.