SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 292

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11, what is the p-value of the test statistic when testing whether SAT makes a significant contribution to the model in the presence of the other independent variables?

---

Definitions:

Warranty Violations

Breaches of a promise or guarantee made by a seller regarding the condition or performance of a product or service.

Swing Set

A playground equipment consisting of swings suspended by ropes or chains from a metal or wooden frame, allowing users to swing back and forth.

Steel Pins

Small cylindrical pieces of steel used in construction, engineering, or as fasteners in various applications.

Holiday Chocolates

Chocolate products specifically designed and packaged for celebrations or festive occasions.