SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 298

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether SAT makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Value

The importance, worth, or usefulness of something, often in terms of money, social benefits, or personal significance.

Shelter Principle

A legal rule in negotiable instruments law that allows a person who obtains a negotiable instrument under certain conditions to acquire greater rights than the transferor had.

Holder-In-Due-Course Status

is a legal status that protects a purchaser of debt when they acquire it for value, in good faith, and without notice of certain adverse claims or potential defenses.

Recover

The process of regaining possession or control of something lost or stolen, or obtaining compensation for a loss.