SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 298

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether SAT makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Capital Flight

Capital flight refers to the sudden and large-scale outflow of financial assets and capital from a country due to economic or political instability.

Supply Of Dollars

The total amount of US dollars available in the economy, including physical currency and bank balances.

Foreign-Currency Exchange

The process of exchanging one currency for another, determining how much of one currency you can get for another.

Net Capital Outflow

The difference between the domestic country's total investment abroad and foreign investments within the domestic country.