SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 34

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-12,what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Income makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Projection

A defense mechanism in psychology where an individual attributes their own unacceptable thoughts, feelings, or motives to another person.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, or even nations to cope with reality and to maintain self-image.

Distorts Reality

A cognitive bias or psychological state where an individual's perception of reality is significantly altered from the actual state of the world.

Complex

In psychology, a related group of emotionally significant ideas that are completely or partly repressed and cause psychic conflict leading to abnormal mental states or behavior.