A Company That Manufactures Designer Jeans Is Contemplating Whether to Increase

question 25

Multiple Choice

A company that manufactures designer jeans is contemplating whether to increase its advertising budget by $1 million for next year.If the expanded advertising campaign is successful,the company expects sales to increase by $1.6 million next year.If the advertising campaign fails,the company expects sales to increase by only $400,000 next year.If the advertising budget is not increased,the company expects sales to increase by $200,000.Identify the events in this decision-making problem.

• A)Two choices: (1)increase the budget and (2)do not increase the budget.
• B)Two possibilities: (1)campaign is successful and (2)campaign is not successful.
• C)Four consequences resulting from the Increase/Do Not Increase and Successful/Not Successful combinations.
• D)The increase in sales dollars next year.

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Definitions:

Not Aware

The condition of being uninformed or lacking knowledge about a specific subject or situation.

Impression Management

The process by which individuals attempt to control the perceptions others have of them, through the manipulation of verbal and non-verbal cues.

Intimidation

The act of making others feel fearful or inhibited through aggressive behavior or threats.

Consensus

A general agreement or collective harmony of opinions, feelings, or positions among members of a group.