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Firm's Culture
The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.
Brand's Image
is the public perception or the set of beliefs and associations that consumers have about a brand.
On-Brand Behaviour
Actions or strategies by individuals or companies that are consistent with the brand's values, identity, and messaging.
Firm Culture
The shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.
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