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A primary characteristic that distinguishes not-for-profit entities from businesses is
Activity Metrics
Quantitative measures used to assess and evaluate the level of engagement and interaction in digital marketing campaigns.
Social Media
Digital platforms that enable users to create and share content or participate in social networking with others.
Social Media Metrics
Are measurements used to gauge the performance and effectiveness of social media campaigns.
Brand Liking
A consumer's positive attitude or affection towards a brand, influenced by personal experiences, advertising, and perceptions of quality, leading to brand loyalty and advocacy.
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