Examlex
Complete the following statement:
Marketing Information System
A structured system of managing and analyzing marketing data that supports business decision-making related to marketing activities.
Geographic Area
A defined physical space, region, or territory where a business operates or targets its marketing efforts.
Financial Objectives
Specific, measurable goals set by a business or individual to guide financial planning and gauge financial performance.
Backward Integration
A business strategy to control production of its supplies by purchasing or owning the suppliers, thus ensuring a more stable supply chain.
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