Examlex
As part of the auditor's responsibilities with respect to evaluating whether an entity is a going concern,
Felt Deprivation
A consumer’s perceived deficiency in their possessions or experiences, compared to a standard or to peers, which can influence buying behavior.
Needs
Refers to the essential requirements that individuals or organizations strive to fulfill, such as food, shelter, security, or business resources.
Influence Demand
The process of shaping consumer’s desire for a product or service through marketing strategies, economic factors, and social trends.
Marketing Mix
The combination of factors that a company can control to influence consumer's purchasing decisions, traditionally identified as product, price, place, and promotion.
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