The Market Share Ratio Is Useful in Assessing the Reasonableness

question 14

Multiple Choice

The market share ratio is useful in assessing the reasonableness of ________.

• A)both total revenues and gross margins
• B)total revenues, not gross margins
• C)gross margins, not total revenues
• D)None of these answer choices are correct.

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Definitions:

Tangible Attributes

Physical features or characteristics of a product that can be directly perceived by the senses, such as size, shape, color, or weight.

Intangible Attributes

Characteristics of a product or service that cannot be physically touched or seen, such as the brand reputation or the level of customer service.

Nondurable Good

Products that are consumed or are only usable for a short period of time, such as food, paper products, and fuel.

CarPlay

An Apple standard that enables a car radio or head unit to be a display and a controller for an iOS device.