Examlex
After determining materiality, which of the following is NOT a step for the auditor to follow?
Participation Marketing
A strategy that involves consumers actively in the marketing process, creating engagement through direct interaction with the brand or product.
Push Marketing
Push Marketing is a strategy where products or services are presented directly to potential customers through various channels, such as sales force activities, trade shows, or direct advertising, in order to stimulate demand.
User-Generated Content (UGC)
Content created and shared by end-users on online platforms, often reflective of their experiences, opinions, or creative expressions.
Social Publishing
A process of creating and distributing content on social media platforms or through blogging services.
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