When a Business Is Being Purchased, If Possible, the Purchaser

question 14

True/False

When a business is being purchased, if possible, the purchaser should bargain for more of the purchase price being allocated to goodwill and covenants not to compete rather than depreciable assets.

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Definitions:

Source

The point of origin of a persuasive communication.

Trustworthiness

The quality of being reliable, honest, and deserving of trust.

Message

Communication from a source directed to an audience.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to conflicting beliefs, attitudes, or behaviors, prompting efforts to reduce the discord.