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Stock dividends and stock splits should, at least conceptually, have the same effect on shareholders' wealth.
Optimal Consumption
The mix of goods and services purchased that maximizes the utility or satisfaction of a consumer given their budget constraint.
Marginal Utility
The additional pleasure a consumer experiences from acquiring another unit of a product or service.
Marginal Utility Per Dollar
The additional utility gained from spending one more dollar on a good or service.
Diminishing Marginal Utility
The principle stating that as a person consumes more of a good or service, the satisfaction gained from each additional unit decreases.
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