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If you plotted the returns of a company against those of the market and found that the slope of your line was negative, the CAPM would indicate that the required rate of return on the stock should be less than the risk-free rate for a well-diversified investor, assuming that the observed relationship is expected to continue in the future.
Prospective Customers
Potential clients who have shown interest in a company's product or service but have yet to make a purchase.
Salespeople
Individuals who are tasked with selling products or services to customers, often acting as the direct link between the company and its clients.
Neuromarketing
A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscientific methods.
Marketers
Professionals or organizations involved in the process of promoting, selling, and distributing a product or service to the market.
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