Examlex
When the area corresponding to the critical value is in the lower tail of the sampling distribution, the p-value is the area under the curve
Performance Risk
The perceived potential for a product or service to fail to meet expected performance standards, leading to customer dissatisfaction.
Functional Needs
The basic or practical needs that a product or service fulfills for the customer.
Affective Component
A component of attitude that reflects what a person feels about the issue at hand—his or her like or dislike of something.
Psychological
Pertaining to the mind or mental processes, affecting or involving the psychological state.
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