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If a company fails to record estimated bad debts expense
Market Research
The act of acquiring, analyzing, and making sense of data pertaining to a market, involving details about possible customers and rivals.
Exploratory Research
A research approach aimed at gaining insights and understanding of a problem or situation that is not well defined.
Preliminary Information
Early data or knowledge gathered at the initial stage of a research or project.
Subsequent Research
The additional studies or investigations conducted following initial research to explore or confirm findings.
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