Examlex
The percentage of sales basis of estimating expected uncollectibles
Advertisement Irritation
The annoyance and displeasure experienced by consumers as a result of aggressive or excessive marketing.
Inattention
The lack of focus or failure to pay attention, often resulting in errors or lapses in memory or performance.
Hovland
Carl I. Hovland, a psychologist known for his work in communication and persuasion theory.
Source Characteristic
Attributes of the person or entity presenting information that influence the persuasiveness of a message.
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