Inconsistency in the Pair-Wise Judgments Is Indicated by a Consistency

question 45

Multiple Choice

Inconsistency in the pair-wise judgments is indicated by a consistency ratio that is

• A) less than zero
• B) greater than 0.10
• C) greater than 0.50
• D) greater than 1.00

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Definitions:

Intangible

Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.

Intangibility

The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.

Relationship Marketing

A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.

Service Encounter

The exchange between a consumer and a service provider at the time a service is delivered.