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One Yield Management Technique for Maximizing Sales Income by Lowering

question 36

Multiple Choice

One yield management technique for maximizing sales income by lowering the price of seats according to expected demand is


Definitions:

Selling Products Globally

The process of marketing and distributing goods or services outside of the company's home country, often involving considerations of cultural differences, legal requirements, and logistics.

Multi-business-unit Companies

Organizations that operate across different industries or markets, managing a portfolio of businesses as separate units under one overarching corporate umbrella.

Economies of Scope

Refers to efficiency gains derived from the diversification of products or services, allowing for shared resources and capabilities across offerings.

Intellectual Property

Legal rights given to individuals or organizations over their creations, inventions, and ideas, such as patents, copyrights, trademarks, and trade secrets.

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