One Yield Management Technique for Maximizing Sales Income by Lowering

question 36

Multiple Choice

One yield management technique for maximizing sales income by lowering the price of seats according to expected demand is

• A) revenue streaming
• B) load factoring
• C) feeder market analysis
• D) capacity control

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Definitions:

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors.

Unique Product

A product that is distinct in its features, functionality, or branding, setting it apart from competitors' offerings.

Cost Leadership Strategy

A business strategy focused on gaining competitive advantage by being the lowest cost producer in the market while maintaining acceptable quality levels.

Low Prices

A pricing strategy where goods or services are offered to consumers at a lower cost compared to competitors.