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Some argue that the Internet has diminished the need for travel agents. Others boast that travel agents offer a unique level of personalized service that the Internet lacks. Profile the customer that would utilize a travel agent versus the typical Internet consumer.
Lewin's Change Model
A framework developed by Kurt Lewin which describes organizational change through three stages: Unfreezing, Changing, and Refreezing.
Resisting Forces
Forces or factors that obstruct or slow down the process of organizational change, often arising from individuals' fear of the unknown or loss of control.
Strategic Redefine
The process of reassessing an organization's strategy to adapt to changes in the internal or external environment.
Force Field Analysis
A management technique developed by Kurt Lewin to analyze the forces for and against a change to determine the feasibility of implementing it.
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