Which of the Following Creates Long-Term Plans That Steer the Organization

question 17

Multiple Choice

Which of the following creates long-term plans that steer the organization toward its goals in the accomplishment of its mission and vision?

• A) Strategic planning
• B) Forecasting
• C) Informal planning
• D) Scheduling

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Definitions:

Target Market Coverage

The extent to which a business reaches its defined target market through its marketing efforts.

Intensive Distribution

A marketing strategy where a company aims to place its products in as many outlets as possible to achieve wide market coverage.

Candy Bars

Confectionery products that are usually made from chocolate and may contain nuts, caramel, nougat, or other sweet fillings.

Service-Sponsored Retail Franchise System

A franchise model in which the franchisor provides a comprehensive service package, including branding, to retail franchisees.