Which of the Following Best Describes Goodwill

question 101

Multiple Choice

Which of the following best describes goodwill?

• A) internal value generated by way of a brand image
• B) the excess of fair value transferred to acquire a business over fair value amounts assigned to identifiable assets
• C) internal value generated by way of a company's charitable activities and philanthropic acts
• D) a company's intentions to impact the community and environment in a favourable way

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Definitions:

Corruption

The abuse of entrusted power for private gain, which can occur in both the public and private sectors.

Economic Espionage

The illegal act of stealing or attempting to steal trade secrets or proprietary information from a company for economic gain.

Utilitarianism

An ethical theory that suggests an action is right if it benefits the greatest number of people.

Business Intelligence

The strategies and technologies used by enterprises for data analysis of business information to support decision making.