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Theory of Persuasion
A systematic framework for understanding how people are persuaded, encompassing various models and approaches that explain the mechanisms and factors influencing the persuasion process.
Routes
Paths or directions followed or taken to reach a destination, often considered in the context of navigation or travel.
Persuasion
The action or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.
Source Credibility
The level of trustworthiness and expertise attributed to a communication source, influencing the persuasiveness of the message.
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