Examlex
The preemptive right gives current shareholders the right to purchase, on a pro rata basis, any new shares sold by the firm. This right helps protect them against both dilution of control and dilution of value.
Maturity
The stage in a product's lifecycle where growth slows down, and sales stabilize or start to decline.
Service
A provision of intangible benefits or assistance, such as consulting, maintenance, or support, to satisfy consumer needs.
Product Cannibalization
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer.
New-Category Entries
Products or services that introduce a new category to the market, often requiring the creation of demand and consumer education.
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