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Risk Aversion Is a General Dislike for Risk,and a Preference

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Risk aversion is a general dislike for risk,and a preference for certainty.If risk aversion exists in the market,then investors in general are willing to accept somewhat lower returns on less risky securities.Different investors have different degrees of risk aversion,and the end result is that investors with greater risk aversion tend to hold lower-risk (and therefore lower-expected-return) securities than investors who have more tolerance for risk.

Understand the new marketing landscape, including the rise of metamarkets and the challenges of electronic commerce.
Appreciate the importance of ethics and social responsibility in marketing.
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Definitions:

Terra-Cotta Figures

are ceramic artworks, often representing human or animal forms, made from a fine-grained clay and baked at high temperatures.

China

A country in East Asia, the world's most populous nation, known for its vast history, rich culture, and rapid modern economic development.

Trade Product

Goods or services that are produced for exchange in markets or trade, often influenced by supply and demand dynamics.

Social Stratification

The hierarchical organization of a society into levels or classes based on factors like wealth, occupation, education, and power.

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