The Balance Sheet and Income Statement Shown Below Are for Pettijohn

question 11

Multiple Choice

The balance sheet and income statement shown below are for Pettijohn Inc. Note that the firm has no amortization charges, it does not lease any assets, none of its debt must be retired during the next 5 years, and the notes payable will be rolled over.
-What is the firm's ROA?

• A) 2.70%
• B) 2.97%
• C) 3.26%
• D) 3.59%

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Definitions:

Incremental Marketing Effort

Additional marketing activities conducted to boost sales or market penetration, beyond the existing marketing plan.

Target Markets

Specific groups of potential customers at whom a company directs its marketing efforts.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products. These include product, price, place, and promotion.

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