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Which of the following errors, each considered individually, would cause the trial balance totals to be unequal?
Marketing ROIs
The return on investment from marketing activities, measuring the profitability and effectiveness of marketing expenditures.
Marketing Resources
Assets such as knowledge, tools, and skills used by organizations to develop, implement, and evaluate marketing strategies.
Product Lines
Groups of related products marketed by a company, each serving a similar function or market.
SWOT Analysis
A strategic planning tool that assesses Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
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